Sports Merchandising Is At The Present A Bigger Business Than The Games Themselves
Growing up in New York, I never thought about merchandising in athletic. Everybody there was either a Yankees enthusiast or a Mets follower. You always loved one and loathed the other, and so did your whole family. It was more of a tribal allegiance than a decision. The fact that, beyond the sports events, there was another competition going on never occurred to me. I not ever thought about the fact that the teams weren't only fighting for victory, but also fighting for enthusiasts. Til I fell in to a sports marketer position, I was pretty much oblivious to how much money changes hands behind the scenes. Professional athletic merchandising is a multi billion dollar niche, and it is growing each year. Most athletic teams, in point of fact, make more money off of selling sports clothing than off of tickets!
Finding myself in a sports marketing firm was a pretty odd development for me. In numerous ways, I don't fit in there at all. Although I majored in niche marketing and advertising, I have not ever been a big sports follower. This placed me at odds with a company filled with sports fanatics. Nonetheless, I have done my job pretty well. At the start, I was not up to date on the different teams. This made my athletic marketing job tough, since I didn't know the niche! People expect you to be able to talk sports with them if you're going to promote their teams. Even if you're an effective marketer. If you can not talk shop and socialize with fluidity, it's difficult to keep your position.
Basically, I approached athletic marketing like I approached school. I sat down and studied for weeks at a time. Soon, I knew more about sports statistics than many of the most die-hard enthusiasts in the company. After them, it was a breeze. Good athletic teams sell them-selves, so it is just a matter of playing on existing brand faithfulness. As for the lower ranking athletic teams, you could always play off of the underdog factor. There are some people who just love to root for a team that loses year after year. Merchandising sports to these kinds of followers is a smaller trade, But what they lack in numbers than make up for in brand faithfulness. They are the most committed enthusiasts in the business. The only time when sports merchandising is a tough sell is when a good team starts to slide. Abruptly, no one wants anything to do with them. The rest of the time, however, the job is pretty much a breeze.
Sports Merchandising Is At The Present A Bigger Business Than The Games Themselves
Growing up in New York, I never thought about merchandising in sports. Everyone there was either a Yankees fan or a Mets fan. You always loved one and disliked the other, and so did your entire family.
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